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The best abandoned cart email sequence to boost sales in ecommerce

75% of online shopping carts are abandoned before a sale is completed. That is 3 out of 4 people who could have bought your products! With one email marketing automation you could increase your conversion rate up to 40%. Download our free resource to see how.

Boost sales with abandoned cart emails

What can I expect by adding an abandoned cart email sequence to my ecommerce?

  • Open rate
    Open rate


  • Click through rate
    Click through rate


  • Additional conversions
    Additional conversions


A single abandoned cart reminder email can increase your conversion rates 15%. If you aren’t reminding people to go back to their carts and complete their purchases, you are literally leaving money on the table.

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"Set-up takes 5 minutes - you answer a few questions, and they generate the complete automation system, all campaigns and templates for your business type so you just have to click send. It saved me so much time and dramatically increased our sales."

— Herman de Jonge

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What is the goal of abandoned cart emails?

That is an easy one: to close the sale.

These are the key elements your abandoned cart email sequence should contain to achieve that goal:

  • Urgency
  • Scarcity
  • Value proposition of your brand
  • Benefits the product will bring to the customer
  • Discounts and offers

Our 3-email abandoned cart sequence consists of:

  • The Send it while it's hot email
  • The 24h later email
  • The 5 days later email

What does this mean in practice?

  • Urgency and scarcity will awaken the loss aversion instinct in all of us.
  • Testimonials will offer social proof.
  • Great product photos with key data will bring home the real value your
  • product offers its customers.
  • Perhaps you want to try a little humour to show what your brand is all
  • about? By sending multiple emails you can do this.

The Send it while it's hot email

  • Timing: 1-4h after abandoning cart
  • Subject: You left something behind...Hurry while stocks last!
  • Purpose: Simple reminder, closing the sale

Picture this: your customer has shown interest in your product. But suddenly, their friend sent them a cat video and they fell down a rabbit hole of cute animal content on YouTube. Or maybe your website is a bit confusing. Perhaps their session timed out. Maybe they wanted to double check whether they could find a better offer.

Whatever the reason, you need to act. Time is of the essence if you want to monetize on their desire to make this purchase.

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