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That is an easy one: to close the sale.
These are the key elements your abandoned cart email sequence should contain to achieve that goal:
What does this mean in practice?
Picture this: your customer has shown interest in your product. But suddenly, their friend sent them a cat video and they fell down a rabbit hole of cute animal content on YouTube. Or maybe your website is a bit confusing. Perhaps their session timed out. Maybe they wanted to double check whether they could find a better offer.
Whatever the reason, you need to act. Time is of the essence if you want to monetize on their desire to make this purchase.